Oct 16, 2020How Not To Go ViralWait, what? But every brand wants to go viral, right? Read on… Social media virality is a question I am frequently asked by clients, the detail of which is for another post (e.g. what is virality, why do you want it, etc.), but one answer could be this. First, how…Social Media4 min readSocial Media4 min read
Apr 30, 20203 Tips for Improving Your LinkedIn ProfileImagine you are at a networking event with over 28million people (676 million worldwide), amongst whom are your target audience. While at this event, your target audience may not see you at all, they may look at you briefly before looking away (possibly at a competitor), or see you and…Social Media4 min readSocial Media4 min read
Apr 29, 2020How to Be More Visible to an Audience that Needs You, But Doesn’t Know You’re ThereNever before have we experienced such a life-changing situation as the Covid-19 pandemic. …Digital Marketing3 min readDigital Marketing3 min read
Mar 4, 2020Member-onlyThe First-Timers’ Guide to Working from HomeIt’s March 2020 and the eyes of the world are focused on the spread of Coronavirus, wondering what may or may not happen. Already, many large employers are asking staff to work from home, including Google, Twitter, and JP Morgan. Also, the expectation is that schools will have to close…Remote Working7 min readRemote Working7 min read
Feb 28, 2020Member-onlyThe Value of a Social Media Community vs an Audience“When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.” — Howard Schultz, founder of Starbucks Imagine you’re in a room packed full of your target customers. You deliver a talk to inspire them and every member sits silently, watching you, nodding as…Social Media4 min readSocial Media4 min read
Feb 5, 2020Member-onlyHow To Create The Book of All Books“There is no friend as loyal as a book” — Ernest Hemmingway I have read some amazing books to help me learn more about my industry, sharpen my tools, and help me to reach my wider business goals. However, I’m not the best at remembering all the tips, suggestions and…Business2 min readBusiness2 min read
Aug 30, 2019Member-onlyHow Hashtags Can Kill Your ContentAdding a bunch of hashtags to tweets and Linkedin posts won’t make bad content suddenly become good. It just makes it bad content with a bunch of hashtags. Firstly, let’s deal with what a hashtag is? In short, a hashtag is a topic. More than that, as I’ve written before…Social Media3 min readSocial Media3 min read
Apr 5, 2019Member-onlyThe Two Rooms of Social Media“Content is King, but engagement is Queen and she rules the house” — Mari Smith Picture this scene. You’re delivering a short talk to a group of people made up of your ideal, target audience. However, which room would you prefer to hold this in? Your choice is one of…Social Media2 min readSocial Media2 min read
Jan 31, 2019Member-onlyThe Isolation of FreelancingI recently recorded a video on how freelancing can be amazing, but also feel isolating and, as a result, have a negative impact on both…Freelancing1 min readFreelancing1 min read
Dec 11, 2018The Strength & Power of Peer-Support for FreelancersRarely do I write about specific conversations that take place in the Freelance Heroes community, except for the lessons learnt from the weekly polls we run, such as The Future of Freelancing, The Top Bookkeeping Apps of UK Freelancers, and How UK Freelancers Learn To Be The Best. …Freelancing7 min readFreelancing7 min read
