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How Hashtags Can Kill Your Content
Adding a bunch of hashtags to tweets and Linkedin posts won’t make bad content suddenly become good. It just makes it bad content with a bunch of hashtags.
Firstly, let’s deal with what a hashtag is? In short, a hashtag is a topic. More than that, as I’ve written before, a hashtag is a specific topic of conversation. It’s a group — be it 50 or 5000 people — talking about a particular topic, rather than just making a noise that can reach a wider number people. Note, I said “number of people”, not “audience”. There’s a big difference between the two.
What a hashtag isn’t:
or this…
or this…
These screenshots of actual social media posts (genuinely. I’ve not made these up), show how the hashtags are utterly meaningless and the posts are self-promotional. Although, technically, the Linkedin post is just a collection of words, rather than a engaging sentence, which makes it even worse.
