The Value of a Social Media Community vs an Audience

“When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.” — Howard Schultz, founder of Starbucks

Imagine you’re in a room packed full of your target customers. You deliver a talk to inspire them and every member sits silently, watching you, nodding as you go along. Now, imagine you’re in a second room, also packed…

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